about me

Japanese woman with long hair wearing a striped sweater outdoors

Hi, I'm Mio – the founder of miotions.

I'm a bilingual digital marketer born and raised in Japan, with nearly 6 years of experience helping international brands connect with Japanese audiences.

My passion for localization started with a simple realization: great products and services often fail in Japan — not because they’re bad, but because they aren’t translated into culture, only into language.

That’s where I come in.

At miotions, I combine localization, transcreation, and data-driven marketing strategy to help global brands grow in the Japanese market. From social media to ads, I guide you through the unique cultural nuances of Japan — bridging the gap between what you want to say and what Japanese consumers need to hear.

I’ve worked with clients across industries like FMCG and IT & Software, in places like New York, Macao, and California. But no matter where they’re from, I always start with the same goal: to create messages that move people.

Whether you’re just entering Japan or trying to improve your performance here, miotions is here to help you move with meaning.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!